VU start-up starts collaboration with Wehkamp

May 11, 2021

VU alumni International Business Administration Michael Musandu and Ugnius Rimsa founded Lalaland in 2019. The start-up generates and hyper personalizes full human body models from head to toe by using AI. As a result, models are available in different ethnicities, sizes and ages, allowing customers to always recognize themselves in the clothing of their choice. Wehkamp adopted the technology and now has the models available live on their website! The successful start-up is growing rapidly. Besides winning the Philips Innovation Awards 2020, was recently nominated for MT/Sprout startup of the year 2021.